ABOUT ME

ABOUT ME

Adam Jürgensen, born 1953. Apprenticeship and studies in business administration. Beginnings in marketing (sales promotions), career led by interests (music product management). Discovering and developing natural synergies, self-reliance, setting up and expanding an agency. Learning what it means to think and act entrepreneurially: ENTREPRENEUR.

PROFESSION/VOCATION
A MISSION

1979–1982 CBS Schallplatten GmbH, Frankfurt, Product Manager

1983-1984 Hofmann & Partner –
Product Manager for Guy Laroche and Ben Barton

1984-1985 FGW Werbeatelier, BGR,
Beginning of self-employment

1985-1988 Inter-Pool, advertising agency, Interdisciplinary Partner

1989–2012 M.A.D. Kommunikationsgesellschaft,
Managing Partner

from 2012 M.A.D. Kommunikationsgesellschaft,
Generation change, buy-out

2014–2016 Madkom, Frankfurt,
Advisory Board

DRESSAGE/NATURE.
A VISION

2000 Wildwieseneck GmbH & Co KG, Chief Executive and Limited Partner

2015 Change

HOLDINGS

1999–2006 Partner at the Ilmenau Schule für Aus- und Weiterbildung GmbH

1999–2002 Cooperation Partner at Stand By Human Resources and Recruitment Agency

Since 2006 Partner at MAD Communication S.P.A. Nidzica, Poland

THE BALANCE

I enjoy the relative slowness of the carriage. I am a carriage driver. This is where 16 to 19 kilometres per hour suddenly seem very fast, whereas reaching speeds of more than 20 kilometres per hour while riding a bicycle seems relatively slow.

In order to drive a carriage well, Benno von Achenbach’s principle applies: Give in. Accept and give in at the same time. Sometimes in a fraction of a second and in a matter of millimetres. That is what separates good driving from bad driving. Just like in real life! This is where I learn more about communication than in some specialist talks – and some textbooks. The language of animals is holistic. There is no “right” or “wrong” – there is no maybe: nature teaches.

The horses, the dogs, the people – in harmony. This can be an exciting topic for filling a whole evening.

PRESS RELEASE